Pura Vida Miami is a premier wellness and fast-casual lifestyle café brand founded in 2012 by husband-and-wife duo Omer and Jennifer Horev. They have expanded into a national footprint with dozens of locations across multiple states.
The company is celebrated for its bright, breezy aesthetic and an all-day menu that focuses on fresh, clean, and locally sourced ingredients. Offerings include diverse, nutrient-dense items like raw acai bowls, superfood smoothies, chef-driven salads, wraps, and clean proteins.