Juice It Up! is a vibrant, health-focused chain founded in 1995 and based in Southern California, offering handcrafted smoothies, acai and superfruit bowls, raw and cold‑pressed juices, and nourishing snack options.
With more than 100 locations across several states, it caters to wellness-minded individuals looking for both flavor and nutrition. The brand is known for menu innovation, having introduced items like acai bowls in the early 2000s, and continues to expand with snacks such as pretzel bites, waffles, and toasts alongside its signature drinks.