Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results.
Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best. With our team of physiologists, therapists, dieticians and other advisory board behavioral specialists, we have created a program where cutting-edge science meets real, in-the-trenches experience.
Over the years, our programs have been powering a variety of gyms and fitness systems. Alloy training and tools are leveraged in locations across the globe. Today, we aim to bring these highly effective programs to even more members and communities, through the exclusive Alloy gym franchise model, with optimal coach-to-client ratios, customized workout plans, effective tracking tools, flexible membership options, and more.